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Rains is a Scandinavian rain wear label that has popularised traditional raincoat design. Founded in 2012 by Philip Lotko and Daniel Brix Hesselage, their mission was to reinvent the traditional raincoat into a style icon. Starting with a poncho design the brand now has expanded into a full designer range of waterproof rain wear, bags and accessories. Hoping to alter the way we perceive rain wear, they have been able to effectively draw from their Scandinavian roots to find a fresh and contemporary new fashion forward option to rain wear.