Simplicity in its purest form
In the late 1980s, Flemming Bo Hansen designed one of the simplest and
most elegant digital watches the world has ever seen. It stood out distinctly
from other digital watches on the market. After decades of attention to
modern styling, we now present the WATCH with the designer's original,
simple interface.
Award-winning designer Flemming Bo Hansen's WATCH range is designed
according to a principle of simplicity and clean lines. Everything superfluous
has been eliminated, and what is left is a watch in its purest conceivable form.
Nothing could be simpler or more beautiful, and all the retained components
now fulfil their key function: nothing can be left out, nothing needs to be added.
The designer's inspiration – nature's peace and the pulse of the metropolises
WATCH is created according to the proportions of the Golden Ratio, which is why
users unconsciously recognise something of themselves in the watch. The concept
refers to the ratio of two sizes that, from antiquity, mathematicians and scientists
as well as artists have regarded as harmonious.
It is no coincidence that WATCH is the basic cornerstone of Rosendahl's WATCH
collection and is represented in the permanent collection at the Museum of Modern
Art in New York.
WATCH has been appointed winner of:
1991; Design Plus Award, Frankfurt
1992; Red Dot Design Award, Essen
1993; International Designpreis, Design Center Stuttgart
1993; iF Product Design Award, Hannover
2008; iF Product Design Award, Hannover
Item ID:43275
Lens: Sapphire
ATM: 03
Movement: MIYOTA OR21
Battery: 914
Accuracy: 1 sec / day
Strap & Bracelet: Calf Skin
Dial: Light Antrazite
Size: Ø 40 mm
Case: Brushed/Mirror Polished, stainless steel